Creating iOS apps starts with clarity: who will use them, what problem the app should solve, and which scenario must be addressed in the first release. A robust discovery phase defines the MVP scope, selects the appropriate architecture, and avoids features that look good on paper but don't enhance real usage.

Once the foundation is in place, attention shifts to UI behavior, performance, and consistency across iPhone models and iOS versions. Uniform navigation patterns, meticulous state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.